Lady Gaga has announced a partnership with social games giant Zynga to launch GagaVille, a take on the popular FarmVille and CityVille.
Zynga, home to the most popular games on social network Facebook has
previously launched projects with Snoop Dogg, Dreamworks and Niceklodeon.
However, the company today said that the deal with Lady Gaga is its most significant to date.
GagaVille will showcase the bisexual star’s style and themes together with themes from her new album Born This Way. From 17th to 19th May, GagaVille players can unlock a new unreleased track per day. From 20th May, users can unlock tracks from the new album.
Lady Gaga branded $25 Game Cards will include bonus tracks and exclusive Lady Gaga branded virtual goods.
Lady Gaga said “I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before…Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”
Earlier this year, Lady Gaga signed an exclusive deal with US retailer Target but backed out after the company made donations to anti-gay causes.